Privacy Policy
1. Overview
Welcome to ACCEL TECHNOLOGY CORPORATION . This Privacy, Data Protection and Cookies Policy (“Policy”) explains how we use the information we collect from you when you use our website or mobile application (“Site”). This Policy also applies to information we receive from you through any social media platforms that we control.
ACCEL TECHNOLOGY CORPORATION is responsible for your privacy when you use our Site.
ACCEL TECHNOLOGY CORPORATION aims to be transparent about the information we collect about you, how it is used and whom it is shared with. We collect your information:
to improve your user experience;
under a secure environment;
but you can decide what and how you want to hear from us;
only when necessary.
2. How we collect your information
To the extent permissible under the applicable law(s), we may collect information about you when you:
Complete a service application form. We may collect information such as your name, address, e-mail address, telephone number and the country you are located.
Register to use our Site. We may collect information such as your name, address, e-mail address, telephone number, and the country you are located.
Contacting Customer Service, either via E-mail, telephone, fax or live chat. We may collect information such as your name, address, e-mail address, telephone number.
Sign up for newsletters and other marketing content. We may collect information such as your name, address, e-mail address and telephone number and the country you are located.
Take part in surveys, enter into any competitions, prize draws. We may collect information such as your name, address, e-mail address, telephone number and the country you are located.
Interacting with us using social media. We may collect information such as your e-mail address, your social media handle, and the country you are located.
Our close circuit television recordings in our physical stores or premises. We may collect information such as recordings of your image.
Contacting us offline. We may collect information such as your name, your telephone number and the country you are located.
From our partners. We may collect information such as your name, your e-mail address, your telephone number and the country you are located.
Providing your personal information to us is not mandatory.
3. How we use your information
To manage our business needs, such as testing our IT systems, research, data analysis, improving our Site, and developing new products and services.
To prevent fraud and other malicious acts.
To provide customised and personalised services to you, such as analysing and predicting your interests so as to customise your online experience including showing you things that interest you.
To respond to your requests, such to contact you when you have submitted questions/inquiries to our Customer Service team.
To create new and exciting features and products for our customers.
To comply with regulatory requirements or obligations.
To conduct investigations or take action in relation to any violation of our terms and conditions for Services.
To conduct necessary due diligence, such as credit checks.
To enforce our legal rights.
Any other actions reasonably related to the above specified purposes.
We also analyses and aggregate personal information to ensure that you cannot be identified, and use it for data analysis and other legitimate purposes.
4. Retention of information
We will keep your information for as long as you have your account, or as long as it is necessary to provide our services to you, or (in the case of any contact you may have with our Customer Service team) for as long as it is necessary to provide support-related reporting and trend analysis only.
We may also hold onto some of your information even after you have closed your account or when it is no longer needed to provide the services to you. This is for reasonably necessary purposes, or when we are required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions.
5. Marketing messages
If you give us permission, we will send you marketing messages by email and/or SMS to keep you updated on what we’re up to and to help you view and find our products.
We may also hold onto some of your information even after you have closed your account or when it is no longer needed to provide the services to you. This is for reasonably necessary purposes, or when we are required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions,
Through your account settings
By clicking on the ‘unsubscribe’ link in any email
By contacting our customer service team
Once you do this, we will ensure that you do not receive further marketing messages. Please note that it may take a few days for all of our systems to be updated, so you may still receive messages from us while we process your request. This process will not stop us from providing service communications, such as order updates.
7. Seeing adverts online
We engage in online advertising to update you on what we are up to and to help you view and find our products.
We aim to show you banners and ads that are relevant to you through a variety of digital marketing networks, ad exchanges and social media. We also use a range of advertising technologies like pixels, cookies and ad tags services. For more information on the technologies we use, please refer to our Cookies Policy, below.
We will tailor banners and ads of interest to you, depending on how you use the Site (for example, your search history and the content you have previously read).
8. Sharing your information
We do not sell any of your personal information to any third party.
However, as a key part of providing our services to you, we do share your data with the following categories of companies:
Companies involved in getting your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies.
Professional service providers, such as marketing agencies, advertising partners website hosts and 3rd party platform providers, who help us run our business.
Law enforcement and fraud prevention agencies or anybody required by law; and Companies approved by you, such as social media sites (if you choose to link your account to us).
We may also use data processors and other related companies during the course of our business. We protect your personal information through the use of data protection agreements with our data processors and related companies. These data protection agreements are in compliance .
We may provide third parties with aggregated but analysis information and analytics (that does not identify you) about our customers.
In the event that CHARLES & KEITH or its assets are sold, acquired or merged with a third party, resulting in your personal information being transferred to such third party, your personal information will at all times continue to be subject to a privacy policy that complies with the requirements.
9. Data protection
We have implemented security safeguards designed to protect your personal information, such as HTTPS. While we are dedicated to securing our systems and the Site, we cannot warrant the security of any information that you send us. There is no guarantee that data may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.
You are responsible for securing and maintaining the privacy of your password(s) and Account/profile registration information and verifying that the information we maintain about you is accurate and current. We are not responsible for protecting any information that we share with a third-party based on an account connection that you have authorised.